Sony XR50X90SU X90S BRAVIA XR Full Array LED 4K UHD HDR Smart Google TV 2022

Experience next-generation picture and sound with Sony's Cognitive Processor XR™, designed to replicate how humans see and hear for a truly lifelike experience. This processor analyzes images to deliver stunning depth, vibrant contrast, and vivid colours. The XR Triluminos Pro technology, powered by the Cognitive Processor XR™, reproduces over a billion colours, reflecting real-world hues with remarkable accuracy.

Enjoy enhanced depth and detail with XR Contrast Booster, which balances brightness across the screen for deep blacks and brighter highlights. All content, regardless of its original quality, is upscaled to near-4K with XR 4K Upscaling, restoring lost textures for a more detailed picture.

Fast-moving scenes in sports and action movies stay smooth and clear thanks to XR Motion Clarity™, while Acoustic Multi-Audio™ technology ensures that sound aligns perfectly with on-screen action. With XR Surround, all entertainment is enhanced to 3D surround sound without extra speakers, while Dolby Atmos® compatibility takes the audio experience even further.

Paired with Sony audio devices, BRAVIA XR TVs offer an unmatched audio-visual experience. For a tailored sound, use the 360 Spatial Sound Personalizer with compatible Sony headphones. Plus, Voice Zoom™ 2 enhances dialogue, ensuring crystal-clear conversations without increasing volume.

Sony HTA9000.CEK 7.0.2 BRAVIA Theatre Bar 9 Soundbar Black

Transform your living room into a cinematic experience with the Sony HTA9000CEK soundbar, designed to elevate your movie and music enjoyment. Boasting 7.0.2 channels and 13 built-in speakers, this soundbar delivers immersive surround sound that brings every scene to life, whether you're watching a blockbuster or listening to your favorite tunes. The rich, detailed audio feels lifelike, placing you at the heart of the action.

Powered by Dolby Atmos and DTS
technology, the HTA9000CEK creates a multi-dimensional sound experience that draws you deeper into the story. From explosive action to the faintest ambient sounds, every detail is captured with stunning clarity. The X-Balanced speaker units deliver powerful, punchy bass, while Acoustic Centre Sync ensures perfect audio synchronization with your TV for a seamless, room-filling sound.

The soundbar is also wall-mountable and equipped with Bluetooth connectivity, offering flexibility and unobstructed sound wherever you are. Whether you're hosting a movie night or enjoying a quiet evening at home, the Sony HTA9000CEK enhances your viewing and listening experience with exceptional, immersive audio. Its sleek design and advanced features make it the perfect addition to any home entertainment setup.

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